Episode #7 How do I align my product strategy? - Erik Almenberg (CPO Kognity)
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Apple: https://lnkd.in/gTDA8xfT
What’s one of the biggest sources of PM frustration?
For me, without a doubt, is misaligned goals.
The secret to overcoming it? Shared insights and a common understanding of the value behind opportunities.
If you’re thinking, Yeah, but how?—this week’s episode of #ToughStuff has you covered! 🎙️
I sat down with Erik Almenberg, who shared how he aligns product strategy so the whole company rows in the same direction.
In just 20 minutes, you’ll learn:
Why starting with a sellable product is crucial
How to co-create a “top-of-the-opportunity-solution-tree” with commercial stakeholders
The key to building rapport with sales—and how to join customer meetings
A practical way to break down drivers by focusing on reach, retention, or pace over time
These actionable tips (and more!) are packed into this episode.
Listen now: Search “ToughStuff” on your favorite platform or click the link above.
After listening, I’d love to hear your thoughts. What strategies have worked for you when aligning goals in your team? 👇🏻
