Hello!
I’m Francesca – passionate about building products, working with people who inspire growth, and driving positive change in everything I do. For me, it’s all about the products and the people behind them.
Throughout my career, I’ve collaborated with multi-billion dollar enterprises and some of Europe’s fastest-growing businesses. As a CPO, and Head of Product, I’ve often stepped in as the first product leader to build and scale product organizations from the ground up.
I’ve been instrumental in launching and scaling a variety of digital products – from a global creative community for young women to e-commerce platforms, a two-sided marketplace in expansion, and a sustainability-focused startup.
Most recently, at Hemnet, Sweden’s most beloved property platform, I led product development that drove a 130% increase in top-line revenues, making it the growth engine of the business.
Now, as a solo entrepreneur, I’m on a mission to help scaleups transform their growing pains into growth gains.
My approach combines years of hands-on experience with a focus on your specific challenges, so we can create solutions that truly move the needle
My values
Collaboration is a superpower
"We before I" because meaningful results are built through collective effort, diverse perspectives, and shared ownership.
This is how innovation is created.
High agency, high integrity
I thrive in complex environments by maintaining high agency and integrity, ensuring every action aligns with both my words and my values.
Learning Mindset
Every phase of growth demands flexibility. I bring proven frameworks, but we tailor them to your unique context.
Through continuous discovery, delivery, learning, and reflection, we find the best way forward to meet each challenge.
Focus Brings Results
I believe in choosing based on insights and executing flawlessly.
Focusing on what matters most—both for the customer and the business—guides decisions and creates the highest impact.
My method
The Hemnet Growth Story
In my opening Keynote at Property Portal Watch, I unpacked the remarkable path of Hemnet's growth, emphasizing how strategic product development fueled our consistent double-digit growth.
Setting up a product organization for success
Creating clarity in different phases of a company’s growth journey is essential to unlock its full potential. Here is my method.
My perspective
I write from experience, from what I read, and from what sparks my thinking.
Writing helps me structure my thoughts and opens up discussions with others who are just as passionate about product development.
You’ll find real-life examples from the field, my take on books and articles, and ideas rooted in my day-to-day work.
