Strategic Product Leadership

You've validated your product. Now comes the hard part—building the organization, strategies, and processes to scale.

I've spent over a decade navigating these complexities at Europe's fastest-growing companies, from startups to multi-million dollar businesses and IPOs. I know the challenges ahead.

I partner with CEOs of scaling companies to build high-performing product organizations that transform visions into results. Together, we'll define and deliver a concrete plan to achieve sustainable growth and unlock your company's next growth phase.

to Scale to Your Next Stage

What we will achieve together

Here's how we'll transform
your product organization:

  • I help you build the systems, processes, and strategies needed to transform your product into a scalable growth engine. Together, we'll focus on metrics that matter: revenue growth, market expansion, and profitability

  • I help you align your organization around a shared goal and implement scalable processes, enabling faster product launches and consistent value delivery. We'll create clear frameworks that support rapid, quality execution.

  • I help you implement proven frameworks for product discovery, and customer-centric development that minimize costly mistakes and maximize return on product investments. We'll build ways of working that support sustainable growth without compromising speed.

  • I help you develop a strong product culture that attracts and retains top talent. We'll create an environment where teams are engaged, innovative, and driven to deliver results, reducing costly turnover and building long-term organizational capability.

Proven Track Record

I’ve helped companies achieve

130% Revenue Growth

Drove significant revenue growth through strategic product initiatives and portfolio expansion

Multiple Successful Exits

Set up product as the growth engine leading to successful IPOs and acquisitions


High-Performing Teams

Built diverse, innovative product cultures achieving 30% inclusion targets

How we can work together

Ready to scale your product and drive sustainable growth?

In-House Product Leadership

  • I work as an interim/fractional leader to build the systems, processes, and teams needed to unlock your next growth phase.

    • Accelerated Product Growth

    • Clear Product Vision & Roadmap

    • Data-Driven Decision Framework

    • Scalable Product Operations

    • Enhanced Cross-Functional Alignment

Product leadership development

  • I help your product leaders level up through structured coaching and mentoring. Build internal capacity to sustain long-term growth.

    • Enhanced Strategic Decision-Making

    • Improved Cross-Functional Leadership

    • Accelerated Team Performance

    • Scalable Product Processes

    • Stronger Product Culture

Keynote Speaking & Workshops

  • I deliver targeted sessions focused on innovation, growth, and product transformation.

    • Actionable Insights & Strategies (Real-World Examples) 

    • Increased Team Motivation & Alignment 

    • Inspiration for Innovation & Growth

Cecilia Beck-Friis, former Hemnet CEO

“Francesca’s contribution has been fundamental to Hemnet’s growth. Under her leadership, we were able to expand the product portfolio, unlock sustainable growth, and scale our business and organization. ”

Trusted by Europe’s fastest growing companies

Contact me

Learn With my Free Content

I share actionable insights on product management challenges, leadership, and book takeaways.

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