Supporting your Product’s

Journey to Success

Helping You Scale Your Business, Drive Innovation, and Create Lasting Impact

A passionate product leader with over a decade of experience in scaling digital products that users love and that drive sustainable growth. I’ve worked with Europe’s fastest-growing companies, from startups to IPOs, delivering tangible results.

Who I am

I specialize in growing and scaling businesses beyond product-market fit by:

  • Developing clear product strategies based on user needs

  • Establishing strong product organizations to execute these strategies

  • Implementing efficient prioritization processes like OKRs

  • Coaching teams to consistently deliver user and business value

What I do

If You’re Experiencing…

  • A struggle to define a clear product goal

  • A gap between your ambition and execution

  • Shipping products that don’t move the needle

  • Uncertainty about how product development can help you achieve your business targets

… I can help you with

  • Bridging the gap between value creation and execution

  • Becoming a customer-centric organization

  • Defining actionable product strategies and measurable KPIs

  • Kick-starting product discovery to reduce development risks

  • Designing outcome-based roadmaps for clear product direction

  • Positioning your organization to attract top product talent

Key Achievements

Increased by 130% top-line revenues

I diversified the product portfolio and enhanced user satisfaction, driving a significant 130% increase in top-line revenue at Hemnet.

01

Transformed product development into a growth engine

I made product development the primary growth engine for multiple companies, leading to successful IPOs and acquisitions.

02

Met diversity targets with 30% women in product development

Achieved by strategically hiring and retaining diverse talent, and fostering an inclusive and innovative work environment.

03

Led innovation to drive business results

Featured at major European product conferences and highlighted in leading newsletters for pioneering innovative ways of working that drive business results.

04

How I can help with your product journey

  • Product Leadership to turn growth pains into growth gains

    I’ve collaborated with multi-billion dollar enterprises and some of Europe’s fastest-growing businesses. As a CPO, and Head of Product, I’ve often stepped in as the first product leader to build and scale product organizations from the ground up.

    I’ve been instrumental in launching and scaling a variety of digital products and I am here to help you transform your growing pains into growth gains.

    My approach combines years of hands-on experience with a focus on your specific challenges, so we can create solutions that truly move the needle.

    I typically deliver:

    - Product strategies aligned with business goals

    -Planning and prioritization help

    -Decison-making frameworks to increase execution speed

    -Team topology, team training, competence gap, and hiring

    Contact me

  • Your Product sounding board

    Ever felt lonely as a product leader?

    Do you feel that you could use the help from someone who has been there and done that to help you with your strategy, team challenges, or prepare for that really important presentation or interview?

    With years of experience mentoring product people, I'm here to help you refine your strategy, tackle daily challenges, and advance your career.

    Whether you're aiming for a new job, seeking a sounding board, or focusing on skill growth, our sessions will be crafted around your unique needs.

    Curious to learn more?

  • Inspire your audience

    Planning an internal or external event? In search of a speaker who can deliver concrete insights on product strategy, continuous discovery, or fostering innovation?

    I'd love to share my experience!

    As a seasoned conference speaker, my sessions are filled with actionable insights, celebrated at major Product Development and industry-specific conferences.

    My work has also been featured in Agile books and newsletters, including those by Teresa Torres and Mind the Product.

    My speaker kit

Collaboration off-the-shelf

Facing a complex challenge that requires cross-functional expertise?

I collaborate with design and tech experts to offer solutions that improve processes, boost cross-functional collaboration, or kickstart pilots for new initiatives.

For example, through my partnership with Dr. Talke Hoppmann-Walton at Beyond the Deck, we offer a cross-functional team ready to tackle your organization's challenges.

Learn With my Free Content

I share actionable insights on product management challenges, leadership, and book takeaways.

Here’s a collection on different topics.

Happy Customers

  • “I have had the privilege of being mentored by Francesca, who has been instrumental in improving my skills in Product Management and leadership. Her approach goes beyond providing relevant and concrete input. She skillfully asks follow-up questions that help me uncover answers on my own, fostering a deeper understanding and growth in my role. Her approachable nature and ability to create a safe and open environment make her easy to talk to. Even when she needs to be direct, she does so in a way that maintains a sense of safety and trust. Francesca's mentorship has been a transformative experience, and I am incredibly grateful for her guidance." Johanna Nordlöf

  • “Francesca gave an insightful and inspiring talk sharing practical experiences of applying modern product management principles and techniques. Her energy and openness made for an engaging discussion which continued long after the session was over!” Alexander Danson

  • “"12 out of 10", "inspiring", "Now I know what to do" "Excellent structure!" "content rich". Attendees at at the Product Beats show on Product Discovery

  • “Even if Marty Cagan would have written three more books, he would have not be able to inspire me as you did today". Attendee at the Product Elevation Conference

CONTACT ME

CONTACT ME

It all begins with a chat. Do not be a stranger and drop me a line.

Featuring and Guesting

  • The Stockholm CPO conference

  • Featured in Teresa Torres Newsletter

  • Prioritized Newsletter

  • Contributing to a Book