Consulting, advisory, and talks anchored in real product work
I help growing and scaling products and product organizations to reach their full potential.
Who I am
I am a passionate product leader with over a decade of experience in creating and scaling digital products that are loved by users and drive sustainable business growth. I’ve worked for some of the most successful and fastest growing companies in Europe and I am now on a mission to help more products succeed.
What I do
What I love and I am good at is in growing and scaling businesses beyond their product-market fit. I do that by:
Developing clear product strategies based on user needs
Establishing strong product organizations to execute these strategies
Implementing efficient prioritization processes like OKRs
Coaching teams to consistently deliver user and business value
Key achievements:
Drove a 130% increase in top-line revenue (from 440 to 1000 Msek) at Hemnet by diversifying the product portfolio and enhancing user satisfaction, significantly contributing to the company’s growth
Transformed product development into the primary growth engine for multiple companies, leading to successful IPOs and acquisitions
Met a 30% diversity target in product development by strategically hiring and retaining women and individuals from diverse backgrounds, fostering an inclusive and innovative work environment.
Implemented innovative ways of working that were featured at some of the largest product conferences in Europe and highlighted in highly-followed product newsletters.
Problems that I can help you solve:
Bridging the gap between your value creation plan and your execution.
Becoming a customer-centric, product-led organization.
Define actionable product strategy and measurable KPIs
Kick-start product discovery to reduce product development risks
Designing outcome-based roadmap, for clear product directions
Positioning your organization to attract top product talent
How I can help with YOUR product journey
Consulting, advisory, and fractional work
I collaborate with product leaders, product teams, and management teams to refine product strategies and roadmaps. From organizational design to opportunity assessments and product discovery, I'm here to support your product's growth and success.
Working closely with the teams, I typically deliver:
Definition or review of product strategy to ensure alignment with business goals
Planning and prioritization frameworks, customized to the company’s stage and needs
Decision-making frameworks to increase execution speed
Team topology, team training, competence gap and hiring
Free content
I share actionable insights on product management challenges, leadership, and book takeaways. Below you can find a collection on different topics.
Speaking
Planning an internal or external event? In search of a speaker who can deliver concrete insights on product strategy, continuous discovery, or fostering product growth? I'd love to share my experience!
As a seasoned conference speaker, my sessions are filled with actionable insights, celebrated at major Product Development and industry-specific conferences. My work has also been featured in Agile books and newsletters, including those by Teresa Torres and Mind the Product.
1:1 coaching/mentoring
With years of experience mentoring product people, I'm here to help you refine your skills, tackle daily challenges, and advance your career. Whether you're aiming for a new job, seeking a sounding board, or focusing on skill growth, my coaching is crafted around your unique needs. Curious to learn more?
They say about me
Featuring and Guesting
