Product strategy should give you directions and the ability to zoom out. In the same way that you are able to get out of the forest by following the path, even if the only thing you see in front of your nose is a gigantic tree.

Like many other product people, I am often affected by impostor syndrome. While reading Empowered, the latest book by Marty Cagan and Chris Jones, I started to think about how I can actually act on it.

4 spot-on ideas to challenge our capability of innovating every day.

Q4 2020 marks one year since we started to work with a new product development process at Hemnet. I took some time to reflect on what I believe are some of the ingredients of our success.

During these second-wave-of-pandemic days, I am thinking back at the mission-driven development we did with Hemnet Live. This was our way to contribute and take responsibility in the midst of a really difficult situation.

During one of our Hemnet book club sessions, we discussed Marty Cagan’s article on problem space vs solution space. The discussion made me really think: are PMs and product teams focusing so much on problems that they are losing interest in finding the best solution for the customers?

At Hemnet we have a product development book club where we read a book on a product development topic and meet weekly to discuss how the subject applies to our workplace. This is what we have been reading this spring.

Jeff Bezos´s letters to shareholders reveal patterns beyond some widely successful products

I participated in the world product day organized by Mind the Product to talk about how we adapted Hemnet product development to covid-19.