Q4 2020 marks one year since we started to work with a new product development process at Hemnet. I took some time to reflect on what I believe are some of the ingredients of our success.

During these second-wave-of-pandemic days, I am thinking back at the mission-driven development we did with Hemnet Live. This was our way to contribute and take responsibility in the midst of a really difficult situation.

During one of our Hemnet book club sessions, we discussed Marty Cagan’s article on problem space vs solution space. The discussion made me really think: are PMs and product teams focusing so much on problems that they are losing interest in finding the best solution for the customers?

At Hemnet we have a product development book club where we read a book on a product development topic and meet weekly to discuss how the subject applies to our workplace. This is what we have been reading this spring.

Jeff Bezos´s letters to shareholders reveal patterns beyond some widely successful products

I participated in the world product day organized by Mind the Product to talk about how we adapted Hemnet product development to covid-19.