How do you drive change in product organization? Do you tend to approach it as an evolution or a revolution? These are my pros and cons, I would love to hear yours.

I talked about product strategy with the amazing product community in Lviv.

I am super honored to have contributed to Johanna Olsson's book “Närhet trots avstånd ” with a chapter on how we changed our ways of working to adapt to hybrid work.

If you are brave enough to go back to the roots, you might find the key to opening up a better conversation.

The hard truth is that you can’t constantly be choosing. So how do you choose what to choose?

Product marketing is not only a role but a mindset that needs to be adopted by product teams. You need a strategy to define how people are going to know, use, and talk about your product.

Learning from the best. This is what we have been reading and discussing this spring.

In The Cold Start Problem, Andrew Chen unpacks the dynamics of networked products. He provided me with concrete frameworks and food for thoughts. Here are my takeaways.

Watch me talk about the importance of product strategy and give some concrete tips for a remote roll-out.

Everyone talks about discovery, ability to prioritize, business acumen, as important skills to master for PMs. I believe that beyond that there are 4 areas that are fundamental to succeed with any product.

While reading about motivated reasoning and the fact that we see the world as we want it to be and not how it is, I couldn’t help but wonder: Could group dynamics in strong and independent product teams feed tribalism that leads us to bias product decisions?

Focus is about saying no to good opportunities, not to bad ones. But how do you actually put that in practice?

Reading and sharing thoughts on product development is one way we feed our product culture at Hemnet. This is what we have been reading this spring.

Podcast premiere! I spoke with Killander & Bjork about product development, philosophy, hybrid work, and the new expectations we have on our homes post-pandemic.

In Empowered Marty Cagan and Chris Jones describe the characteristics of product leaders of the most successful organizations in the world. Their description of product leadership is both fantastic and daunting to me. Here are my takeaways