My experience with strategies? We often want them to be grand, bold, and aspirational… but what if that’s exactly what causes us to lose sight of what really matters?

And when that happens, what do we do when we lose product-market fit?

In my experience, losing product-market fit only led downhill. I thought it would take superhero-level skills to get it back—until I sat down with Nina, who managed to regain product-market fit twice!

One thing I’ve learned? It’s about getting the strategy uncomfortably narrow, and getting explicit buy-in for it.

If you’re wondering how Nina did it, you’re in for some concrete tips in the latest episode of Tough Stuff, where she shares how she got her companies back on track.

You can listen to the episode by clicking on the link above or searching “ToughStuff” on your favorite platform.

Have you ever regained product-market fit, or are you more like me, who didn’t fully recover after hitting that wall?