Before summer had a conversation with Sara Najafi in the context of Egon Zehnder’s CPO series. In the conversation I went through my journey into product, how I built the product function at Hemnet, and the key lessons I take with me. Here are my key insights:

Daring to embrace change to find your path

My product management journey didn't follow the typical script. It all started when I moved to a new country and found myself facing a daunting language barrier. I realized I needed a career change. I shifted from the fashion industry to digital products, and it turned out to be a fantastic decision.

The role of product

As I see it, in the modern business world, the product function should be at the heart of the company. Yet many companies fail to understand its role and realize its full potential.

I talk about the shift from output-focused approaches to outcomes and the importance of understanding user needs. As well as the importance of getting the buy-in from your CEO to be able to integrate the product function effectively.

The Secrets to Building Kick-Ass Product Teams

If you're wondering how to build a robust product function in your company, my advice is simple: start small, focus on execution, and then make sure to have a clear product strategy to lead with context.

I firmly believe that understanding ”why” through a clear strategy, being ruthless in prioritizing and creating buy-in from the ones that have to execute are the essential traits for successful CPOs. It's all about fostering a culture where greatness can thrive.

And do not forget that one of your most important tasks is to grow your team. My approach to talent acquisition and retention centers on diversity and unique competencies. Sometimes, it's about bringing in talent from different industries to strengthen your team. Sometimes it is about rotating the responsibilities amongst the PMs.

If you are thinking: "interesting, tell me more!" You can find the entire interview with Sara here